Design isn’t like fashion with its seasonality – it’s a calmer, more contemplative world, guided by the idea of durability. Design is for life, so designers need a genuine sense of responsibility: to be attentive in what they do and think about transportation, recycling and the materials that they use when they create an object. I launched the Ro Plastic Prize in 2019 with my son because I believe that it’s not plastic that’s bad; it’s the misuse of it that’s wrong. We need to engage designers in its reuse and also make them think differently about how they design.
Rossana Orlandi, Italian Design Guru
Monocle Minute on Design
April 27